# Overview

### What is Live Chat? 

It is one of the feature that allows you to have the text based conversations with the visitors visiting the company's media properties like Website, WhatsApp number or Facebook page.

### Why use Live Chat? 

It is a simple, yet very effective, recipe for improving both customer service and loyalty. It allows you to: 

* Personalised conversations with humans
* Monitor conversations in real time
* Monitoring agents
* Proactive outreach
* Quick response to the questions about the product or the service

<table data-view="cards"><thead><tr><th align="center"></th><th align="center"></th></tr></thead><tbody><tr><td align="center"><a href="broken-reference"><strong>Live Chat Screen</strong></a></td><td align="center"><p><br><a href="broken-reference">Live Chat Functions</a></p><p><br><a href="broken-reference">Qualification Details</a></p><p><br><a href="broken-reference">Modifications on Live Chat</a></p><p><br><a href="broken-reference">Filter Criteria</a></p><p><br><a href="broken-reference">Apply Filters</a> </p><p><br><a href="broken-reference">Conversation Status in Live Chat</a></p><p><br><a href="broken-reference">Conversation State</a></p><p><br><a href="broken-reference">Close Ongoing Conversation</a></p><p><br><a href="broken-reference">Copy Chat Transcript</a></p><p><br><a href="broken-reference">What are Labels?</a> </p><p><br><a href="broken-reference">What are Saved Replies?</a> </p><p><br><a href="broken-reference">Related or Past Conversation</a></p><p><br><a href="broken-reference">Historical Conversation</a></p></td></tr><tr><td align="center"><a href="broken-reference"><strong>Live Chat Settings</strong></a></td><td align="center"><br><a href="broken-reference">Parameters to Configure<br></a><br><a href="broken-reference">Agent Availability<br></a><br><a href="broken-reference">Human Handover Configuration</a></td></tr></tbody></table>