# Overview

Outbound bot is the marketing or sales initiative in which a company invest to reach out to their potential customers or clients proactively. It allows you to contact individuals or businesses via WhatsApp to promote a product, service or special offer. 

Outbound bot helps in executing planned campaigns by business to generate leads, increase sales, or build brand awareness. 

### What are the types of Outbound bot I can build with Support Hunt? 

There are two types of outbound bots that can be built with Support Hunt; 

1. One Off Campaign
2. Ongoing Campaign